March has been a whirlwind of excitement for the Latin music scene. The bombshell news that got people buzzing is the collaboration between Shakira, hip-hop royalty Cardi B, and the renowned Texas-firm Grupo Frontera. The trio forms part of the cast ensemble in the Shakira's highly-anticipated album; her first in seven years. The album titled âLas Mujeres Ya No Lloranâ which translates to 'Women Don't Cry Anymore', has hit tracks set for release on March 22 and is making waves in the music circle.
At the BĂŠsame Mucho Fest on March 2, Grupo Frontera gave fans a toothsome sneak-peek of their track with megastar Shakira demonstrating their refreshing take on Latin music as a Texas group. The exciting sneak-peak of the track came along with the news that music heavyweight Lionel Messi is a fan of the group and counts them as part of his pre-game playlist. Soccer fans can now pop up their "Messi: The Warm-Up" playlist and jam to Grupo Frontera before their match or while chilling with a bottle of beer.
The Latin music landscape has not just limited itself to Shakiraâs dazzling album or Grupo Frontera's electrifying performance. The cherry on top is Karol G's dominance at the Premio Lo Nuestro 2024, celebrating the crème de la crème of Latin music. The event was a parade of Latin music giants, making it a vibrant spectacle to behold. Karol G, Peso Pluma, Carin Leon, and Maluma â they were all there, serving some serious Latin groove.
However, it is not just Karol G who is kicking it at the award ceremonies. The People's Choice Awards 2024 turned heads this year with Jennifer Aniston, Sydney Sweeney, Tom Hiddleston, and Laverne Cox owning the red carpet; and surprise, surprise, even Taylor Swift, Travis Kelce, Ice Spice, and America Ferrera scooped up honours. People simply could not get enough of this pop cultureâs annual popularity contest.
This Latin music renaissance is not about just music anymore but about the power to connect audiences across the globe. The upcoming first-ever Spanish-language Super Bowl telecast by TelevisaUnivision exemplifies this. The move comes on the back of the 2022 Super Bowl which, for Spanish-speaking audiences, got a smashing record of 1.9 million viewers. This magnum opus event with Spanish broadcast has potential for big brands and marks a new era for Latin music and entertainment.
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