The Texas-based Latin music sensation, Grupo Frontera, is making impressive strides into the mainstream global music arena. This tale unveils their increasing recognition like meteoric fireworks, glittering collaborations with music heavyweights, and their footprint in the world of sports.
The band hit a streak of success, beginning with Shakira revealing their upcoming collaboration in her album "Las Mujeres Ya No Lloran," scheduled for release on March 22. The unveiling initiated waves of anticipation among fans, further buoyed by Grupo Frontera's preview of the collaboration at the Bésame Mucho Fest, setting the stage for what promises to be a riveting musical offering.
In addition to Shakira, "Las Mujeres Ya No Lloran" boasts a wide range of other high-profile collaborations. The album marks the Colombian pop star's first in seven years and includes already-released collaborations with Cardi B, Tiësto, Karol G, Bizarrap, Rauw Alejandro among others, a testament to Grupo Frontera's growing presence and recognition in the music scene.
At the same time, catching the wind from the music charts, Grupo Frontera has also penetrated the sports industry. Soccer superstar, Lionel Messi, recently shared his inauguration game playlist featuring Grupo Frontera among artists like Bad Bunny, Peso Pluma, and Karol G. Named ‘Messi: The Warm-Up,’ the playlist offers fans an insight into the musical preferences of one of the world's top athletes and indicates Grupo Frontera's eclectic reach beyond music.
Complimenting this ascent in popularity, Grupo Frontera along with Carin León, scored their 12th Top 10 on Billboard’s Regional Mexican Airplay chart. Their song, "Alch Sí," sprinted from No. 21 to No. 7 on the chart dated Feb. 10. This follows their previous top 10 number, "Que Vuelvas," which hit No. 1 last year.
Grupo Frontera's journey is one of soaring popularity and expanding influence, from what began as regional appeal, to marking their place on the international music scene. With booming collaborations and making waves in various industries, this group is indeed becoming a hard-to-miss phenomenon in the global entertainment landscape.
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