If you've been keeping your finger on the pulse of music and entertainment, then it's all but impossible to miss the buzz around Grupo Frontera. The music collective has become a hard-to-ignore fixture on the scene, with their involvement in some of the biggest ventures of the year.
Standing in the forefront of this sensation is none other than pop-diva Shakira, hinting at her first album release in seven years, "Las Mujeres Ya No Lloran", set for March 22. The album tracklist has caused quite the stir, employing not just a lone wolf but a pack of industry power-houses including Cardi B, Karol G, Bizarrap, Rauw Alejandro, and most interestingly, our very own Grupo Frontera. The hype intensified when Shakira confirmed her collaboration with Grupo Frontera by sharing a snippet from their joint venture during their show at Bésame Mucho Fest earlier this March.
Together with their contribution to Shakira's album, Grupo Frontera also had a noteworthy shout-out from football superstar Lionel Messi. Football lovers were privy to an exciting off-field reveal this season from Messi, as he shared his warm-up playlist, aptly titled, “Messi: The Warm-Up". Among the foot-tapping numbers and bass-heavy beats were tracks from Bad Bunny, Peso Pluma, Karol G and, you guessed it, Grupo Frontera!
They’ve also been part of the major music celebration Premio Lo Nuestro 2024 and have been influencing an array of new tunes that are out today. While the music scenes have not been bereft of new and upcoming artists, Grupo Frontera's footing and contribution to the industry remain an essential conversation. They've managed to align themselves with certified crowd-pullers like Taylor Swift, Travis Kelce, Ice Spice, and America Ferrera, all of whom have raked up the honors at the People's Choice Awards 2024.
In conclusion, it's safe to say that Grupo Frontera's influence has resonated across both critics and fans alike, gradually making them music's biggest breakout stars. Whether it is their remarkable liaison with Shakira on her upcoming album or getting a share of Lionel Messi's pre-game hype, Grupo Frontera is smashing all the right notes in the industry. It's a fascinating time for Latin music lovers to witness this group's crescendo, and we definitely can't wait to see where their rhythm guides them next!
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