The half-time performance at the Super Bowl, one of the most highly-anticipated events in the world of sports and entertainment just got a dose of buttery R&B richness from none other than Usher Raymond. Accompanied by powerhouses like will.i.am and the soulful Alicia Keys, the R&B superstar delivered a memorable performance that left fans and spectators alike, agog and in awe. With a set-list packed with his greatest hits, the performance was nothing short of spectacular, transforming the football field into a pulsating dance floor.
That said, Usher didn't land this gig for the hefty paycheck! Per industry insiders, the Super Bowl isn't known to pay much to its half-time performers. The gig is a 13-minute slice of prime-time exposure, viewed by millions around the globe. For artists of Usher's stature, the cash isn't in the check, it's in the hype.
Capitalizing on the colossal visibility that the Super Bowl offers, artists typically see a significant upswing in their earnings post-performance. The spike is mostly from increased sales, streaming, downloads, and massive social media engagement. Not to mention the potential endorsement deals and brand partnerships that might follow suit. While the actual numbers remain undisclosed, one can easily say Usher's sure to make a neat pile off his scintillating performance.
Away from the Super Bowl, the entertainment industry remained just as dynamic. Marvel Studios is back with a vengeance, releasing the trailer of 'Deadpool 3', set to shake up the Marvel Cinematic Universe. Meanwhile, Amazon Prime Video’s 'Invincible' teased its return on March 14 with a deeply intriguing second season trailer.
The tech-world was not bereft of drama either. The FTC cracked down on tax service, H&R Block accused them of deception, while Reddit warned against subreddit r/WallStreetBets impacting its stock price. Amidst these developments, Amazon found itself in copyright hot waters for its 'Road House' remake, and Samsung achieved FDA approval for the sleep apnea detection feature on its Galaxy Watch devices in the US, marking a significant advancement in wearable tech-based health monitoring.
Despite the array of news making headlines, a riveting week for fans of music and R&B still belonged to Usher; lighting up the Super Bowl half-time show and looking set to reap the rewards. It's safe to say, the star’s glow just got a little brighter, and his wallet, potentially a lot heavier.
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